About Lars Østerby
Strategy development & Implementation, Leadership Training, Project Management Training, Coaching & Advisory Services
I help organizations develop and implement strategies, strengthen leadership competencies, and improve project management. With over 27 years of experience as both a leader and consultant, I partner with my clients to create tailored solutions that make a real difference for their organizations and leaders.
I have extensive experience—and passion—for facilitating strategy processes, from crafting a new strategy through to implementation. Together with my clients, I ensure that strategies are not only formulated but also translated into action and tangible results.
Before entering consulting, I spent 22 years in leadership roles, including senior positions at Carlsberg, Dyrup, Hempel, and DS Smith Packaging. This background gives me both hands-on leadership experience and deep know-how in delivering leadership training that truly matters—from equipping new managers with essential leadership tools to guiding senior executives on authentic leadership and building followership.
I also have broad expertise in project management and offer training programs designed to strengthen both project-management tools and the methodological and leadership skills required for effective project delivery.
My workshops and training courses feature a dynamic, participatory approach that turns learning into practice. I place great emphasis on creating a serious yet informal atmosphere where participants feel secure and motivated to contribute actively.

About Lars Østerby

Strategy development & Implementation, Leadership Training, Project Management Training, Coaching & Advisory Services
I help organizations develop and implement strategies, strengthen leadership competencies, and improve project management. With over 27 years of experience as both a leader and consultant, I partner with my clients to create tailored solutions that make a real difference for their organizations and leaders.
I have extensive experience—and passion—for facilitating strategy processes, from crafting a new strategy through to implementation. Together with my clients, I ensure that strategies are not only formulated but also translated into action and tangible results.
Before entering consulting, I spent 22 years in leadership roles, including senior positions at Carlsberg, Dyrup, Hempel, and DS Smith Packaging. This background gives me both hands-on leadership experience and deep know-how in delivering leadership training that truly matters—from equipping new managers with essential leadership tools to guiding senior executives on authentic leadership and building followership.
I also have broad expertise in project management and offer training programs designed to strengthen both project-management tools and the methodological and leadership skills required for effective project delivery.
My workshops and training courses feature a dynamic, participatory approach that turns learning into practice. I place great emphasis on creating a serious yet informal atmosphere where participants feel secure and motivated to contribute actively.
Certifications
- Master of Marketing and Business Administration, Copenhagen Business School (cand. merc.)
- Mannaz Executive Leadership Program
- Effective Strategic Development, Copenhagen Business School
- NLP Practitioner
- NLP Master Practitioner
- Half Double Practitioner
- Half Double One Star Trainer
- PRINCE2
- Hogan Assessment
- MBTI (R) Step I (TM) & Step II (TM) Certification
Sector Experience
- Manufacturing
- Pharmaceuticals
- Energy – particularly wind
- Public sector
- Construction industry
- Food and beverage
- Retail
- Wholesale/distribution
- Consulting
Languages
- Danish (native)
- English
Areas of Expertice
- Strategic analysis
- Strategy development
- Strategy implementation
- Leadership training and building leadership teams
- Program, project, and portfolio management
- Workshop facilitation
- Change processes and change management
- Coaching & advisory

