About Lars Østerby

Strategy development & Implementation, Leadership Training, Project Management Training, Coaching & Advisory Services

I help organizations develop and implement strategies, strengthen leadership competencies, and improve project management. With over 27 years of experience as both a leader and consultant, I partner with my clients to create tailored solutions that make a real difference for their organizations and leaders.

I have extensive experience—and passion—for facilitating strategy processes, from crafting a new strategy through to implementation. Together with my clients, I ensure that strategies are not only formulated but also translated into action and tangible results.

Before entering consulting, I spent 22 years in leadership roles, including senior positions at Carlsberg, Dyrup, Hempel, and DS Smith Packaging. This background gives me both hands-on leadership experience and deep know-how in delivering leadership training that truly matters—from equipping new managers with essential leadership tools to guiding senior executives on authentic leadership and building followership.

I also have broad expertise in project management and offer training programs designed to strengthen both project-management tools and the methodological and leadership skills required for effective project delivery.

My workshops and training courses feature a dynamic, participatory approach that turns learning into practice. I place great emphasis on creating a serious yet informal atmosphere where participants feel secure and motivated to contribute actively.

About Lars Østerby

Strategy development & Implementation, Leadership Training, Project Management Training, Coaching & Advisory Services

I help organizations develop and implement strategies, strengthen leadership competencies, and improve project management. With over 27 years of experience as both a leader and consultant, I partner with my clients to create tailored solutions that make a real difference for their organizations and leaders.

I have extensive experience—and passion—for facilitating strategy processes, from crafting a new strategy through to implementation. Together with my clients, I ensure that strategies are not only formulated but also translated into action and tangible results.

Before entering consulting, I spent 22 years in leadership roles, including senior positions at Carlsberg, Dyrup, Hempel, and DS Smith Packaging. This background gives me both hands-on leadership experience and deep know-how in delivering leadership training that truly matters—from equipping new managers with essential leadership tools to guiding senior executives on authentic leadership and building followership.

I also have broad expertise in project management and offer training programs designed to strengthen both project-management tools and the methodological and leadership skills required for effective project delivery.

My workshops and training courses feature a dynamic, participatory approach that turns learning into practice. I place great emphasis on creating a serious yet informal atmosphere where participants feel secure and motivated to contribute actively.

Certifications

  • Master of Marketing and Business Administration, Copenhagen Business School (cand. merc.)
  • Mannaz Executive Leadership Program
  • Effective Strategic Development, Copenhagen Business School
  • NLP Practitioner
  • NLP Master Practitioner
  • Half Double Practitioner
  • Half Double One Star Trainer
  • PRINCE2
  • Hogan Assessment
  • MBTI (R) Step I (TM) & Step II (TM) Certification

Sector Experience

  • Manufacturing
  • Pharmaceuticals
  • Energy – particularly wind
  • Public sector
  • Construction industry
  • Food and beverage
  • Retail
  • Wholesale/distribution
  • Consulting

Languages

  • Danish (native)
  • English

Areas of Expertice

  • Strategic analysis
  • Strategy development
  • Strategy implementation
  • Leadership training and building leadership teams
  • Program, project, and portfolio management
  • Workshop facilitation
  • Change processes and change management
  • Coaching & advisory